ABSOLUTE: Digital listening up to 71%

The latest figures for Absolute Radio shows audience reach increased by over 25 per cent since this time last year.

71% of Absolute Radio’s Network total listening is now via a Digital platform, against a industry average of 29%.

Quarterly figures remain static for the main Absolute Radio station, but has seen a 6% increase in London. The Christian O’Connell Breakfast Show has increased to 1.2 million reach, up by 22.7% from a year ago and 6.2% this quarter.

The Absolute Radio station now has a 1.6 million reach, an increase of 16.3% year on year but static on the quarter. The station has 11.2 million hours, an increase of 18.1% year on year and 8.8% on the quarter.

Absolute Radio Chief Operating Officer, Clive Dickens commented, “This is a strong RAJAR for the Absolute Radio brand, bolstered by both the quarter and the year on year performance in the highly competitive London market. It’s also a great set of numbers from the Commercial Radio Breakfast Show of the Year – Christian O’Connell.”

Posted on Thursday, February 2nd, 2012 at 1:07 am by RadioToday UK

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