Bauer Media has pledged to invest in current staff and new talent with the introduction of the Bauer Radio Academy.
A new Commercial Trainer role will be created to train sales staff and seven graduate positions will be offered.
Dee Ford, Group MD Bauer Radio, said: “We want Bauer to become the industry’s ‘best-in-class’ for staff training and development, so the launch of the Radio Academy is a great step in proving our long-term commitment to investing in people. With the new commercial trainer and graduate trainee positions on board, we’re confident that the higher quality output and deliverables from our local sales teams to our clients will positively impact on our revenue and share. With initiatives like the Radio Academy, Bauer is quickly carving out a reputation as a destination employer in the media industry.”
The Commercial Trainer will have a flexible national remit and location, and will report into Martin Ball, MD of Wave 105 on the south coast.
Ball said: “The benefits of consolidating our commitment to training and development are numerous, for both our own staff and our clients. The recruitment of our new Commercial Trainer is a key senior appointment, and will directly benefit our key sales people in each of our local station teams across the UK. We firmly believe that energised, impassioned staff will deliver improved longer-term client relationships and service levels – happy inspired staff equals happy customers!”
The Academy will also identify and recruit fresh talent by creating dedicated graduate trainee roles.