Heart to promote Walkers Crisps campaign

A new promotion across Heart’s networked evening show has started this week, with Walkers crisps.

The station will join in the national UK campaign asking “What’s that Flavour?” where presenters will taste crisps on-air trying to work out new flavours.

Alongside this, a competition will offer listeners the chance to win a luxury overnight stay in London, with dinner at a Michelin Star restaurant. To win, listeners will text in and guess the missing word to a song.

Brokered by OMD and Global, the promotion will run for almost two weeks.

Mike Gordon, Managing Director Commercial said: “This is a unique and engaging campaign, and I have no doubt that the Heart partnership will raise awareness and encourage our listeners to get involved.”

Miranda Sambles, Marketing Director at Walkers commented: “The Walkers ‘What’s that Flavour?’ campaign is all about inspiring a national flavour debate and radio is a natural place to start sparking these conversations up and down the country.”