Heart to promote Walkers Crisps campaign
Posted by
Heart to promote Walkers Crisps campaign

A new promotion across Heart’s networked evening show has started this week, with Walkers crisps.

The station will join in the national UK campaign asking “What’s that Flavour?” where presenters will taste crisps on-air trying to work out new flavours.

Alongside this, a competition will offer listeners the chance to win a luxury overnight stay in London, with dinner at a Michelin Star restaurant. To win, listeners will text in and guess the missing word to a song.

Brokered by OMD and Global, the promotion will run for almost two weeks.

Mike Gordon, Managing Director Commercial said: “This is a unique and engaging campaign, and I have no doubt that the Heart partnership will raise awareness and encourage our listeners to get involved.”

Miranda Sambles, Marketing Director at Walkers commented: “The Walkers ‘What’s that Flavour?’ campaign is all about inspiring a national flavour debate and radio is a natural place to start sparking these conversations up and down the country.”

Hear more radio industry news like this at the top of the hour on inRadio - the radio industry's very own radio station. Listen now in a new window whilst you continue reading RadioToday or press play below.

0 2 854 03 February, 2012 Station News 6:29 am 20122 Friday, February 3rd, 2012

Leave a Reply

Looking for something else?


Subscribe to our emails to stay informed about the latest radio news and products delivered straight to your inbox.

Related Posts

RAJAR Q3 2016 - October 26, 2016 at 11:00 pm (London)
WorldDAB General Assembly 2016 - November 9, 2016 at 10:00 am ()
Student Radio Awards - November 10, 2016 at 6:00 pm (The O₂ 10 Entertainment Avenue, London, SE10 0DY, England)
BBC Gillard Awards - November 10, 2016 at 7:00 pm (Newcastle)
Audio Production Awards - November 23, 2016 at 6:00 pm (BFI Southbank, Belvedere Road, London)
Radio TechCon 2016 - November 28, 2016 at 10:00 am (The Arts Theatre, 6-7 Great Newport St, London WC2H 7JB)
Salon de la Radio - January 29, 2017 at 10:00 am (Paris)
Salon de la Radio - January 30, 2017 at 10:00 am (Paris)
More events