The head of BBC network radio and a senior ad agency boss are among the speakers booked for a celebration of 20 years of the Radio Advertising Bureau taking place later this month.
The BBC’s Tim Davie and Chris MacDonald from McCann Erickson will take part in the breakfast session on 23rd May alongside the LBC presenter and former Heritage Secretary David Mellor.
Mellor – who was the government minister responsible for radio in 1992 – will deliver a keynote speech, while Davie and RadioCentre’s Andrew Harrison will talk about how technology has extended radio’s relevance for listeners and advertisers.
Chris MacDonald, CEO at McCann Erickson, will share some of his favourite radio campaigns, bringing to life the power of the audio medium. RSA Insurance’s Marketing Director, Dominic Groundsell, will explain why he still believes in radio advertising, while Julian Treasure, Chairman at the Sound Agency, will look at the importance of sound and how brands can harness it more effectively.
Representatives from the radio industry as well as advertisers and media agencies have been invited to the event at the British Museum to mark the 20th anniversary of the body set up to champion the use of radio as an advertising platform. The RAB says it will be announcing two new initiatives on the day to help clients get more from the medium.