Sales of digital radios hit 15 million

25/05/2012 - 00:04 | 8 Replies More

New figures from GfK Retail and Technology show that 15 million digital radios have now been sold in the UK.

The numbers include DAB and internet-only WiFi radios, plus hybrid sets which contain a digital radio tuner.

It comes as we’re told sales were up 11% in April compared with the same month last year – and up 8% year-on-year in the latest 3-month period.

Digital Radio UK says the 15 millionth digital radio was bought last week – yesterday Neil Bisset from West Sussex was presented at random with a Pure Evoke Mio Union Jack radio at John Lewis’ Oxford Street store in London to mark the occasion.

Ford Ennals, CEO of Digital Radio UK, says: “Reaching the milestone of 15 million digital radios reflects the increasing popularity of digital radio. People who have digital radio love it, and tell their friends about it. We would expect there to be a further increase in sales as people get ready for an unmissable summer of sports and music which they can follow exclusively on digital radio.”

Nigel Catlow, Business Group Director, Consumer Electronics at GfK, says: “We are pleased to confirm that the 15 millionth digital radio set has now been sold in the UK, and that digital radio is proving to be a resilient category in the consumer electronics market.”


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Category: Digital Radio News

  • http://www.facebook.com/profile.php?id=753678222 Chris Tait on Facebook

    he’ll be disappointed with the choice then lol

  • http://twitter.com/GeoffRodgers Geoff Rogers

    Wow!

    • Howie “B”

      Wow indeed Geoff! There are 24m households in the UK. GfK reckoned each had on average 3.8 analogue radios, pre-DAB -so DAB has a long, long way to go. 

  • http://www.facebook.com/profile.php?id=100003810467215 Ulfat Jahan on Facebook

    pls rj arif vaiya ke ctg te firie din

  • http://www.facebook.com/profile.php?id=636118726 Ian Martin on Facebook

    they need to start offering more choice, if they want get over 15 million mark during 2012. its very unlikely there going to digital switch-over in the future as no investment in Digital Radio the UK

  • DAVID

    Time to start the switch over AM stations this year FM 2015.

    • Hodgsondave01

      If you switch AM off then people in romote areas will have nothing on analogue. Maybe an argument to switch off AM where DAB and FM coverage is strong though. A mate of mine used live in a remote area on the Lancs/yorkshire border. I took my radio with we to listen in bed and was surprised nothing whatsoever on FM. all i could receive, on AM, was one BBC local, two ILRs stations,  radio 5L and Talk Sport    

  • Hodgsondave01

    I think the government have got the criteria for digital switch over all wrong. In my view the following needs to happen before it can be considered:
    1) the sound quality of DAB be improved as fm is far superior
    2)  the coverage of DAB should match that of FM
    and most importantly
    3) the total numbers of hours listened to on the analogue platform should signifitantly be reduced to say under 10% (20% or 30% is still an awful lot of hours)  

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