Sales of digital radios hit 15 million

New figures from GfK Retail and Technology show that 15 million digital radios have now been sold in the UK.

The numbers include DAB and internet-only WiFi radios, plus hybrid sets which contain a digital radio tuner.

It comes as we’re told sales were up 11% in April compared with the same month last year – and up 8% year-on-year in the latest 3-month period.

Digital Radio UK says the 15 millionth digital radio was bought last week – yesterday Neil Bisset from West Sussex was presented at random with a Pure Evoke Mio Union Jack radio at John Lewis’ Oxford Street store in London to mark the occasion.

Ford Ennals, CEO of Digital Radio UK, says: “Reaching the milestone of 15 million digital radios reflects the increasing popularity of digital radio. People who have digital radio love it, and tell their friends about it. We would expect there to be a further increase in sales as people get ready for an unmissable summer of sports and music which they can follow exclusively on digital radio.”

Nigel Catlow, Business Group Director, Consumer Electronics at GfK, says: “We are pleased to confirm that the 15 millionth digital radio set has now been sold in the UK, and that digital radio is proving to be a resilient category in the consumer electronics market.”

Posted on Friday, May 25th, 2012 at 12:04 am by RadioToday UK

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