Gold replaces LBC on MXR Yorkshire DAB
has taken the decision to remove LBC from the Yorkshire regional digital radio multiplex and replace it with Gold.
The service is known as Gold UK, with a feed of Gold London from Global Radio’s HQ in Leicester Square.
The swap was unannounced and unexpected, so we asked Global Radio for a comment. A spokesperson told us: “We are always evolving and developing our radio brands and as part of our ongoing strategy, Gold has replaced LBC on DAB in Yorkshire. LBC is still available across the UK online at lbc.co.uk, digital TV and through our new apps.”
Gold is already available in the area on the Leeds local multiplex, but it is now expected to be removed to make space for other services on the MXR regional multiplex to move on to when it closes in 2015.
Other regional MXR multiplexes will close between July and September 2013 after joint owners Global Radio and(C) RadioToday decided they didn’t want them anymore.