Star Radio North East has concluded its 10 Formats in 10 Days experiment and has decided what the new musical format of the station should be.
Star’s Programme Director, Robin Banks, tells RadioToday exclusively: “You won’t be hearing Take That, One Direction and Will Young I can tell you that much.. Get ready for Guns N Roses, Coldplay, The Beatles, Bon Jovi and loads of other music legends!”
Managing Director, Mark Reason confirmed that the station will be operating within its permitted Ofcom Format but with a twist: “From Monday, Star North East will be Adult Contemporary Radio with balls… big balls.”
The Darlington based station kicked off the experiment two weeks ago with a day of nothing but the sixties followed by a day of love songs, 90’s, soul & motown, 70’s, noughties, rock, disco & dance, 80’s and then listener choice.
In a UK first, the station trialled the different radio formats to provoke listeners into getting involved in shaping the new sound of the station.
So a new Format is born.. “AC with Balls”.