Half-way mark for digital radio listening
Twenty-six million people, half the population of the UK are now tuning in to digital radio each week, the latest figures show.
And digital radio listening hours now account for 34.3% of all radio listening, up 17% year on year.
The biggest commercial digital station this quarter is Absolute 80s with 984,000 listeners, putting Smash Hits in 2nd place with 942,000 and Planet Rock in 3rd place with 896,000.
And for the first time ever, DAB accounts for more than half of all listening to the Absolute Radio network.
Jazz FM, Planet Rock and all the Absolute stations have seen a year-on-year increase but Smooth 70s (quarter-on-quarter), heat and Q are all down.
Away from digital, 47.3 million adults or 90% of the adult (15+) UK population tuned in to their selected radio stations in the first Quarter of 2013. This is up by approximately 608,000 adults on the same quarter of the previous year (Q1, 2012).
The total number of hours listened to radio is 1.03 Billion, which is marginally down, 3% Year on Year.
20 % of adults have listened to radio via their mobile phone, up 19% since this time last year.Posted on Thursday, May 16th, 2013 at 12:15 am by Roy Martin.