Radioplayer Worldwide has signed a licensing agreement in South America, Peru, to roll out the technology there.
The deal, with GrupoRPP, will introduce the Radioplayer platform to Peru, with 20 radio stations including Studio92, Radio Oxigeno, Radio Carazon and RPP News initially signed up.
Peru Radioplayer will launch in the first three months of 2017, with a view to rolling out the technology more widely across commercial and state radio in Peru, once established.
Hector Guerra García General Manager of GrupoRPP: “For GrupoRPP this partnership represents a step forward for radio broadcasting. New times require us to develop another dimension to radio, with streaming offering a great opportunity to distribute radio content to a wider audience. The smartphone is the new radio, allowing us to explore new models of consumption – radio is no longer linear in terms of time – you can now consume what, when and where you want.
“Peru is a country in constant development, with significant growth in the continent and GrupoRPP wants to be the engine of the radio revolution, inviting the rest of the radio sector in Peru to join this initiative to ensure the future health of the radio. Radioplayer is our great ally in this strategy.”
Michael Hill from Radioplayer said: “We’re very proud that Peru has chosen Radioplayer. They have decided to start with a relatively small set of stations and build from there. Our platform is technically flexible enough to accommodate that, and our licensing model can adjust too. Following our recent announcement about Canada, this demonstrates real momentum for Radioplayer Worldwide.”