When you were a teenager was the highlight of your summer the local radio roadshow coming to town? Do you remember feeling vaguely disappointed with the tatty trailer that doubled as a stage, and the presenter who looked nothing like he sounded?
In 2005 the audience is more media savvy and the listener demands closer contact with their favourite station.
Smart programmers realise that in an increasingly competitive media and mobile music market, if the local radio station is to fully integrate itself into the fabric of the local area, the station must get out there! With a now unprecedented six live OBs a week 107.6 Juice FM is truly at the heart of Liverpool.
Broadcasting every week from exclusive clubs and bars including Society, G- Bar, The Pleasure Rooms, The Office, Havana, and Bar Red, Juice FM output originates from all over Merseyside – from Southport to Bootle to the city centre to the Wirral.
And it doesn?t stop at just specialist output; since its launch late last year Louis Hurst?s Breakfast Portion seems to rarely come from the confines of Juice?s Concert Square studio, broadcasting instead live from Las Vegas, Milan, Dublin and, of course closer to home ? Aintree for last week?s Grand National. Only the other week it even broadcast live from a listener?s front room in Anfield.
Breakfast Portion?s Louis Hurst says Live radio is always fun but it?s that bit more exciting when you take it outside the studio. Plus it?s a great way of having a day out.,. if we want to go on a jolly to the Eurovision Song Contest in the Ukraine, the MTV awards in Rome, or even Chester Zoo for a laugh we?ll just take the show there!
Absolute Radio Group Operations and Programmes Director Clive Dickens told RadioMAD.net “When Absolute Radio bought Juice FM the first thing the audience told us was that Juice didn?t always sound like it came from Liverpool. Pretty worrying considering the station had been broadcasting from Fleet Street for the previous 5 years! So it was a very deliberate decision to bring Juice out into Liverpool. Now we broadcast six live OBs a week, Also, Radio City have recently extended their TSA meaning that more than 40% of their coverage is now in Wales, so its all the more valuable for us to focus on our Liverpool audience”