In one of the most controversial licence awards to date by Ofcom, the awarding of the Plymouth licence has been explained in a document released today.
One of the main reasons Ofcom awarded the licence to Diamond FM (Radio UK Holdings Limited – a wholly-owned subsidiary of Macquarie Bank) was their proposals to broaden listener choice more than any of the other proposals. It felt that Diamond?s mix of classic rock from the last five decades with relatively low speech, as well as its promise to play youth-focused alternative rock during evening output, would broaden choice more than any of the other proposals.
The full document can be found here.