Heart Breakfast goes national
One year on since the Jamie Theakston breakfast show went live, it is now broadcast nationally on DAB. The show went live on the 18th April and is delivered via five digital Heart regions which include Central Scotland, North East, North West, Yorkshire, and South Wales & the West.
The show on DAB will be a ?re-packaged? version of the Jamie Theakston breakfast show, which will be broadcast from 7am and 10am regionally. The London 106.2 FM Jamie Theakston Breakfast Show will continue to be broadcast in London between 6am and 9am.
The ?re-packaged? regional DAB Jamie Theakston shows will contain local news and travel bulletins relevant to the local TSA, but will include all the content from the London Jamie Theakston breakfast show.
Barnaby Dawe, Managing Director of Heart, commented: “Taking the Jamie Theakston breakfast show across the UK ensures that Heart continues to be a national brand with local links. Our regional digital Heart stations will now have access to exclusive big celebrity interviews, which have previously only been available to London?s 106.2 listeners. This move further ensconces Heart?s position as national proposition.?