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Magic is Number One in London

Emap?s Magic 105.4 is London?s number one commercial radio station for the first time ever.

Magic 105.4 is number one across all measures of reach, hours and share: making it the undisputed commercial radio market leader with significantly more people listening and for longer than to any other commercial radio station in London.

Andria Vidler, MD of Magic 105.4, said: ?Last year, we said we wanted to take Magic 105.4 to number one ? and that is what we have achieved. We have a clear proposition based on ?more music, less talk?; we have a great new breakfast presenter in Neil Fox and we have a Sony gold winning programmer of the year in Richard Park.

?Consistent market leadership remains our long-term goal, and this amazing result shows that Magic is right up there. In London – one of the world?s most competitive radio markets ? there will be fluctuations in market leadership, but this is another great achievement in Magic?s long-term plans.?

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