Podcast success for LBC

If you’re wondering whether podcasts can ever help the black hole in your station’s monthly revenue targets, the answer to proving to be yes for 97.3 LBC.

While traditional radio advertising continues to struggle, LBC have established podcasting as a viable source of income. This week’s trading report from Chrysalis revealed that the LBC “premium podcast” service, is being received by over 3,500 paying subscribers. Managing Director David Lloyd has since confirmed to Raidojam that paid subscriptions have now reached 4,000.

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