Virgin add Breakfast listeners
Virgin Radio has delivered an impressive set of Rajar results today – especially for breakfast presenter Christian O?Connell. His high profile signing of has immediately paid dividends for he station, adding 46,000 new listeners to the Breakfast Show.
Total hours for Virgin Radio are up 9% year-on-year. The Virgin Radio Network (including digital stations) also increased hours by 9% year-on-year, now boasting 2.7 million listeners.
Virgin Radio?s newest station, Virgin Radio Xtreme, delivered excellent results with a 17% quarter-on-quarter increase in listeners in only its second Rajar.
?What a tremendous start for Christian O?Connell at Breakfast,? said Paul Jackson, Programme Director at Virgin Radio. ?Launching with over 45,000 new listeners cements his reputation as one of the top talents in commercial radio. With six quarters of consecutive growth this is yet more proof that Virgin Radio represents the credible mainstream music tastes of the nation.?
?Virgin Radio Xtreme?s result underpins our digital strategy and is creating a real buzz with new music lovers everywhere.?