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VIP Radio launched on Sky

The UK’s newest Radio Station launched this morning, June 5th on SKY Digital Channel 0196. A new brand dedicated to the 35 plus market, VIP is unique in the way it boasts five DJ’s from the USA. The music mix is heavily weighted to classic soul with a few Adult Contemporary hits rotating the balance.

Specialist shows include The Northern Soul Hall of Fame, Behind The Hits and Soul Night.

Presenters include Andy Wint at Breakfast, Kev Roberts, Dick Heatherton, Bob Shannon, John Hook and Bobby Jay and artists on rotation include Aretha Franklin, Lenny Kravitz, Al Green, Michael McDonald, Sly and the Family Stone,Robert Palmer, Prince, James Brown and Marvin Gaye.

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