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Virgin Radio to join Freeview

Hot on the heals of annoucing that Virgin Radio have launched various new channels on the Sky platform, the SMG owned station are about to launch Virgin onto Freeview too.

The station has signed a multi-year agreement with YooMedia, the AIM-traded interactive content and services provider. Under the agreement Virgin Radio will be available to over seven million homes with Freeview set top boxes in the UK. YooMedia and Virgin Radio will also jointly explore value-added interactive services for delivery alongside Virgin Radio programming.

YooMedia’s Group Managing Director Neil MacDonald said: ‘With nearly 44 million people in the UK tuning in each week to various radio services, radio cannot be ignored. We are therefore delighted to be working with Virgin Radio to deliver some of the best available rock and pop content to millions of Freeview homes.’

Fru Hazlitt, Virgin Radio’s CEO said: ‘In order to achieve maximum growth it is critical that Virgin Radio is accessible across every available platform so I’m pleased to announce the launch of Virgin Radio on Freeview in conjunction with YooMedia. This will extend our reach to millions of Freeview customers and is another example of our commitment to high-quality radio across multiple platforms.’

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