Xfm Manchester’s launch campaign has escaped a ban for causing offence in the city. The ads were placed on billboards and bus shelters, and featured babies dressed up and posing as iconic music characters, with the strapline “a new music station is born”. The poster which generated 23 complaints to the Advertising Standards Authority showed two babies posing as the Gallagher brothers, the Liam baby giving a V sign to the passing public.
“I imagine these are the same sort of people who don’t go to zoo as baboons have exposed bottoms,” Ande Macpherson, Programme Director for GCap North told Radiojam, “the reality is that the creative execution connected with anyone who would interested in Xfm Manchester and the amount of positive feedback dwarves the offended voices.”
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