Virgin Radio to promote BlackBerry

Virgin Radio is partnering with BlackBerry? in a campaign which will let listeners know about the latest BlackBerry devices, in a tailor-made promotion on the Martin Collins Drivetime show.

The promotion will encourage Virgin Radio?s millions of listeners to keep in touch with work colleagues, friends and family through a BlackBerry device. BlackBerry, developed and manufactured by Research In Motion (RIM), is the leading wireless solution providing seamless access to email, phone, SMS messaging, Internet and other applications.

?BlackBerry is a tool that enables people to be more successful in work and life.? said Kristof Fahy, Brand Director, EMEA at Research In Motion. ?Virgin Radio reaches a core demographic of 25 ? 44 year olds for whom a BlackBerry would be the perfect communication device.?

?Blackberry is a great brand and our tech savvy audience will love this creative mechanic. It will keep listeners entertained and listening hard, taking the product and its key benefits beyond trails and live reads.? said Nick Hewat, Sales Director at Virgin Radio.

Every afternoon for one week Martin Collins will receive clues via email, text, voicemail and phone on his BlackBerry 7130g? from Virgin Radio Party Classics DJ and Madness star Suggs as to where he is in the UK. When the clues come through Martin will communicate them to his listeners inviting them to call in and guess where Suggs is. The winning listeners would be treated to an amazing holiday courtesy of BlackBerry and they will also receive their own BlackBerry 7130g so they can keep in touch with friends and family while they are away.

The BlackBerry 7130g provides a balance of performance, design and function in a slim, sleek handset design. The BlackBerry 7130g is ideal for people who require uncompromising voice, email and browsing performance in an all-in-one device.

The week-long promotion starts this Monday (17th July), after a week of pre-promotion.

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