GMG Radio has reported an all time high record reach across the group and now attracts over 3 million adult listeners per week.
100.4 smooth fm is headline of the group as they become the most listened to commercial radio station across the North West region with a market share of 6.5%. The station has also recorded its highest ever reach of 670,000 adult listeners each week. Listener loyalty is stronger than ever with listening hours hitting an all time high of 7 million hours a week, an amazing increase quarter on quarter of 2.1 million. Listeners are now tuning in for an average of 10.4 hours per week.
In total, the group?s five regional stations and digital operations continue to show strong listener loyalty with total hours listened hitting a record 28.8 million. This gives GMG its highest ever share of UK listening, 2.8%.
The Total Smooth UK Network has also recorded a record reach of almost 1.5 million adult listeners per week. Its mix of soulful music has clearly been a hit with the audience as listeners are tuning in for a massive 12.8 million hours a week, an average of 8.6 hours per listener.
London?s 102.2 smooth FM is proving that listener loyalty is continuing to develop with the station recording its highest ever hours and share under the smooth brand. The station has added over 1 million new listening hours, an increase quarter on quarter of 30% and now commands a market share of 2.1%. Its reach has increased by 14% quarter on quarter and the station now attracts 537,000 adult listeners per week.
The Total Real Network, measured over a six month period, has reported an initial UK-wide reach of over 1.6 million adult listeners per week of which 181,000 live outside the established Real analogue areas. These ?out-of-area? listeners tune in for almost 1.2 million of the recorded Real Network total of 16.5 million hours per week.
GMG Radio?s Chief Executive John Myers said: ?With Smooth going from worst to first in the North West and a strong growth pattern in London, I am delighted with the figures and look forward to further growth in the future?.
Source: RAJAR/Ipsos-RSL p/e June 2006 within the GMG Radio Network TSA and each respective station?s TSA.