One of the first radio stations to be licenced by Ofcom has taken part in RAJAR for the first time this quarter – and has failed to deliver anywhere near the estimated audience.
Results published this morning gave the station a 2% reach and just 16,000 listeners. Original forecasts from the application document predicts a 14% reach after 12 months of broadcasting.
The station is owned by UTV Radio who report a good set of results for U105, another station which won a licence shortly after talk107 (as Dunedin FM).