RAB gets radio makeover

The Radio Advertising Bureau is about to get a new look and re-launch themselves, with a new customer event named Radio 3.0 in May 2007. The new logo will was revealed during a presentation by Mark Barber at the RadioActive event held in London this week.

An RAB re-launch customer event will take place on 20th February. It will promote radio as ‘new media’ and forms the heart of the new RAB strategy.

Expanding RAB offerings at a local level is also part of the new plan, with regional seminars in Birmingham, Manchester and Edinburgh, with new sections on the RAB website going live from March.

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