QSoft Consulting, owners of the Gaydar portfolio, and Vince Power Music Group are joining forces to open Profile, a £1million joint venture in London’s Soho. Profile is home to 3 bars across 3 floors and will feature live broadcasts on GaydarRadio each day.
Broadcasting from a radio booth on the ground floor will be Simon Le Vans (weekdays 2-6pm), Club Nation’s Gary H (Friday and Saturday evenings) and at the weekends, Your Choice Requests with the TV presenter Lawrie Jordan.
Profile is part of a £2million investment in the Gaydar portfolio this year – and is QSoft Consulting’s first venture as a global media owner into real estate. Henry Badenhorst, Managing Director of QSoft Consulting, said: “Profile brings together the world’s leading gay brand with the legendary Vince Power, one of London’s most experienced impresarios and entrepreneurs. Our combined expertise brings to Central London one of the most stylish new gay venues in years – and brings to life the virtual Gaydar social network for our community of users and their friends.”
Vince Power said: “The opening of Profile adds considerably to the cachet of the West End bar and club scene. I hope this will be the first of many successful business ventures between us and Gaydar."
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