LBC to promote Soya products

Chrysalis Radio’s LBC 97.3 has secured a sponsorship deal with the health food brand Alpro to promote the Soya-based product on its weekday lifestyle show with Jim Davis. The sponsorship, which aims to raise awareness of Alpro as a positive lifestyle choice, will run for three months.

The exclusive deal with LBC 97.3, which has been planned and bought by Molly Pike at MGOMD, marks the agency’s first-ever sponsorship campaign with Chrysalis Radio and Alpro’s first piece of radio activity. Activity will include specially-produced sponsor credited trails and relaxation tips and will target ABC 1 women.

Speaking about the tie-up Siobhan Smullen, Sales Director of Chrysalis Radio said: “Since launching in January, the Jim Davis show has proved an extremely popular outlet for health, nutrition, fitness and lifestyle discussion. The Alpro sponsorship will explain how Soya is a positive lifestyle choice – Jim Davis’ lifestyle show is the perfect forum for this.”

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