Premier Christian goes DAB

London AM station Premier Christian Radio have had their prayers answered by being granted a Digital Audio Broadcasting licence in London. The news was announced to listeners yesterday, with the service expected to commence in early April. The station is also available on Sky and Freeview.

Talking about the news, Premier said: "We would like to thank you for your prayers and support as we eagerly sought a position on this new platform."

The digital launch will be accompanied by a series of mailings to supporters and clients, e-marketing, press advertising and a poster campaign.

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