James Cridland, Digital Media Director at Virgin Radio is leaving the national station after six years to join the BBC. James will join the corporation as Head of Future Media and Technology, Audio & Music.
James told RadioToday.co.uk: "I've had a great time at Virgin Radio, and am hugely proud of what my team has achieved. We've pioneered the online radio environment with a bunch of new innovations. It's a tremendous brand with a great future, and I'm gutted about leaving so many good friends.
"However, I'm thrilled about moving to the BBC: there are some tremendously clever people there, and it will be great to continue working for an organisation recognised as a world-leader."
Paul Jackson, Chief Executive of Virgin Radio, said of James' departure: It's a testament to the achievements of Virgin Radio and the strength of the station's rapid digital media development over the last few years that James Cridland has secured such a prestigious new role at the BBC. We thank him for all his work over the past six years and wish him all the best for the future. We are now looking for an energetic, innovative, new digital radio pioneer to replace him."