Capital 95.8 will receive at least £40,000 towards their Help a London Child charity thanks to a new partnership with Fitness First. The London office of the gym chain has appointed the radio station's organisation as their nominated charity for 2007-2008.
Throughout the year each London gym will be set a Fitness First Capital Challenge to raise a minimum of £700. They will be achieving this through a variety of activities including taking part in The BUPA Great Capital Run, a Guinness World Record attempt and local fundraising within each gym.
Fitness First’s Operations Director for London, Craig Talberg said: ‘We are really pleased to be supporting Capital 95.8’s Help a London Child. Our clubs are dedicated to getting results and we feel that with our team spirit and creativity we can raise a substantial sum of money for the charity.
Capital 95.8’s Help a London Child (HALC) was founded in 1975 by Lord Attenborough, with the aim of improving the lives of thousands of vulnerable children living in our capital city. London is not only one of the wealthiest cities in the world, but it is also home to children suffering from abuse, poverty, homelessness, disability, and illness. Help a London Child specialises in funding grass roots projects and supporting their work to improve the lives of these children.
Help a London Child’s Head of Fundraising, Tamsyn Clark said: “We are thrilled to be working with Fitness First on their first major charity partnership. There are lots of exciting activities planned to motivate and challenge their gym staff and members.”
Gemma Chalstrey, Divisional Marketing Manager comments, ‘The clubs are really excited about the fundraising activities we have planned and we are looking forward to a very eventful year ahead.”
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