Simply Red to perform for Magic

Emap station Magic 105.4 is entering into the world of organising live events in London, and arranging sponsorship deals to cover costs, and raise money for charity. A new deal worth £150,000 sees the station put on a Simply Red concert at Open Air Theatre, Regents Park.

This is the first time Magic has worked with a sponsor on an event. They will promote a series of competitions both on air and online in August for listeners to win 60 of family tickets. Money will be raised for Great Ormond Street Hospital Children’s Charity through a text ballot for tickets which will also be promoted on air.

Alison Finch, Magic 105.4 Commercial Director said: "Magic is very excited to have created a series of live events available for sponsorship and delighted to have Visit London on board. It will demonstrate how sponsors can match their target audience through all Magic touchpoints."

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