GCap Media is joining forces with Microsoft to promote the new 2007 Microsoft Office system on Capital FM, Classic FM, and the Xfm network. Part of the campaign, which starts today, includes GCap creating a series of short television shows to be aired weekly on each station’s website.
The shows will review new gadgets, starting with the smartest new mobile phones. Subsequent shows will look at LCD and plasma TVs, laptops and games consoles, finishing with the best of the best.
The deal was put together by Tim Ferris, Group Head GCap Interactive and Laura McDonnell, Digital Account Manager at Universal McCann.
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