Closer brand turns into radio
Emap is to turn another magazine in to a radio station thanks to the awarding of the new national DAB digital radio multiplex to 4 Digital Group this week. Closer Radio joins other Emap magazines such as Smash Hits, Q, Heat and Kerrang!
Paul Keenan. CEO of Emap Consumer Media, said: “Emap is excited to be adding a new dimension to the Closer brand by delivering Closer Radio’s unique combination of music and lifestyle information to a national radio audience.
“Such strong brand recognition and loyalty will help drive audiences, attracting them to this exciting and new national radio service.”
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