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The Wright move for talkSPORT

If winning a bunch of awards, including Station of the Year at the Arqiva's wasn't enough, talkSPORT is up seven per cent in weekly reach since the same period last year. Hours and Market Share are also, up year-on-year, although quarterly figures show total hours have dropped over a thousand.

Last quarter the national sport station had a 2 per cent market share and 8.7 average hours, compared with 1.8 per cent market share and 8.1 average hours this quarter. talkSPORT’s latest signing, Arsenal legend Ian Wright, has increased his weekly reach for drivetime, drawing in 859,000 listeners a week – a 9% jump over the previous quarter and a 6% increase year on year. Wright, who presents the drivetime show Monday to Thursday with Adrian Durham, joined the station at the start of Q2 2007 on March 26.

Alan Brazil's Sports Breakfast is attracting more than one million listeners a week for the third quarter running. The show’s weekly reach of 1.03 million is an 8% increase year on year. Brazil, who in his 8th year on breakfast is the longest-serving breakfast host on national commercial radio, gets a new on-air partner next month, when ex-England and Essex cricketer Ronnie Irani joins the show.

talkSPORT Chief Executive Scott Taunton is a happy chap today: “These figures prove that our policy of investment in sports rights and talent such as Ian Wright is paying off in attracting new listeners to the station. Our line-up has never been stronger and we will continue to build on this success.”

A new RAJAR measuring specification was introduced for the latest results. These figures do not take in to account possible changes in TSA and are offered only as a guide.


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