Key 103 will be asking listeners to help each other with their latest station-wide competition. Sell Me The Answer offers £10,000 every week for answering five questions correctly. If they don't know the answer, they can ask the audience who can barter for their share of the prize in return.
The Emap station is going to town promoting the return of the competition, working with Titan Outdoor to use 48, 96 sheet billboards as well as mega rear bus backs.
“We wanted to create a buzz around Manchester for as Sell Me The Answer is the most exciting game on the radio. It’s played through ‘Toolan In The Morning’, the most listened to show across Greater Manchester. It makes perfect sense to support it with this outdoor campaign!” said Gary Stein, Key103’s Programme Director.
Key 103’s Marketing Manager, Vicky Sanders told RadioToday.co.uk: “Sell Me The Answer, not only offers our listeners great prizes but also makes great radio. We wanted to support the promotion and drive listening.”
The promotion is sponsored by Crosby Lend Lease who are building new apartments in Castlefield, near Key 103's studios. Last time the station ran "Sell Me The Answers", a listener from Prestwich won £7,400 on the first play.
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