Following the launch of Capital 95.8's new identity earlier this year, GCap Media has revealed a new logo for its charity Help a London Child. The new image has been designed by DLKW to 'better reflects the mutuality of the relationship with Capital 95.8'.
Help a London Child is Capital 95.8’s charity and was set up by the radio station in 1975.
Tamsyn Clark, Head of Fundraising and Marketing, Help a London Child, said: “"We are delighted with the new Help a London Child logo. One of our main objectives for our visual identity was that it should better reflect the breadth of services we offer for disadvantaged young people. Help a London Child supports anything from children living with disabilities, cancer to providing mentoring / support to young children who are affected by gun/knife crime. This was a hard brief for the agency to fulfil and we feel that are new logo better reflects our work. DLKW have done a great job in creating our new logo – its simple, has great flexibility and is hugely practical for a modern, 21st century charity."
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