Despite all radio listening being down this quarter CN Radio Group are enjoying a slight increase in Q3. The group has seen a one percent increase across the group which equates to a year on year increase of 32,000 listeners. Belfast City Beat has had a bumper sweep gaining 20,000 listeners.
Commenting, Citybeat Station Director, Richard Collett said:
“This latest set of figures is very pleasing as once again it confirms solid progress for the station. Being able to maintain consecutive growth in both listening hours and market share in what is an ever increasingly competitive radio landscape is a great achievement.
The fact that our audience is again listening for longer is a clear indication of how much they enjoy our programming, and of course it’s also great news for all our advertisers whom I’d like to thank for they’re continuing support.”
The Groups midlands division has enjoyed increases of 24,000 listeners Touch west midlands has gained 11,000 new listeners while its sister station in Staffordshire lost 1,000 listeners year on year.
The trend hasn’t been followed in Lancashire, The Bay has lost 13,000 listeners year on year from 104,000 listeners in Q3 2006 to 91,000 in Q3 2007.
While such comparisons have to be made with caution following a change in RAJAR methodology for Q2.