DAB listening on the increase
More people are listening to digital radio across the UK. 28.4 per cent of adults listen to digital radio each week, up from 26.2% in June. Digital television is also becoming a popular alternative for people to listen to their favourite radio stations.
According to the latest survey 15% of radio listeners now tune in through a digital device, which is an increase of nearly 3% on the last quarter of this year. This comes off the back of an excellent RAJAR for BBC digital services 6 music and Five Live Sports Extra.
Emap continues to do well in the digital arena, with Smash Hits up 84,000 listeners. Recording its highest ever reach, The Hits has more listeners than any other digital station with 1,494,000 people tuning in every week — a 26.4 per cent rise on the year, adding 312,000 listeners in the last 12 months. Four of the top 10 most popular digital only stations are currently operated by Emap.
At GCap, 54,000 new listeners have tuned in to theJazz for the first time over the past three months, giving the station a record audience figure of 388,000.
21.7% of all adults now live in a DAB household, up from 20.3% in June.