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Radioville helps BUPA

Independent radio advertising agency Radioville have just created a new advertising campaign for BUPA. Starting today, the ads were written by Cindy George and stars Amanda Holden, Simon Mattacks and Steve Brodie.

"Gary's Back" and "Sally's Busy Day" show the pressures that sickness can place upon a business and how BUPA can step in quickly.

The campaign has been overseen by BUPA marketing manager, Matt Rowlands and Mediavision in Manchester is handling media planning and buying. The new ads were directed by Ben Fairman, with Tim Craig as creative director.

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