Custom jingles for Kingdom
Fife's Kingdom FM has launched a new breakfast show along with new custom-made jingles created by JonesTM in Dallas.
The new sound also includes a new breakfast show with Micky Gavin and Diane Lester and the launch of new station voices Dave Bethell and Fran Guy.
Programme Controller Darren Stenhouse said: "We've been working this up for almost four months now, and I feel the station has certainly moved up a gear with the new jingle package. Our aim was to reinforce both our USP of being Fife based, and a new station slogan, incorporating within that a truly memorable audio trademark for our brand.
“Now with eight music themes running across the package in addition to weather, travel news and sport I believe Chris Stevens and the team JonesTM have created that essential musical hook in our audio architecture. The new slogan for Kingdom is now "Your music, your station, Fife's Kingdom FM" with the logo built around "Fife's Kingdom FM".
Kevin Brady, Managing Director of Kingdom FM added "As we approach our tenth birthday later this year we now have in place an exciting, cohesive and distinctive sound which reflects our playlist and spirit, and certainly sets us out above the crowd in a busy and competitive market place"
From JonesTM in Dallas Chris Stevens said, "We really enjoyed working with Kingdom FM on their new jingles. Kevin and Darren had a clear plan for the station, and we're delighted that their new custom jingles are a big part of that. It shouldn't take long before the whole region is singing their new musical logo!".
JonesTM has also recently recorded new packages for the CN Group, C103 (formerly known as Cork 103) and kmfm group.
The latest Jingle Network [link=http://www.thejinglenetwork.com/2008/02/07/february-2008-podcast/]podcast[/link] has a sample of Kingdom FM and other recent work.