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Industry unites for Sing-Up

The commercial radio industry is coming together to promote a 40 million pound project designed to help children to find their singing voice. Sixty-Four stations will unite for Sing-Up, the month-long campaign which will culminate in a five minute live sing-song across most groups.

Bauer, Lincs, UTV, TLRC, UKRD, Tindle and GCap Media are all taking part in the event, with stations such as Magic 105.4 and the Big City Network getting involved.

Prior to the campaign, teachers will be invited into individual local radio stations to find out more information and participate in the project. For those unable to attend, they can record their pupils singing together, register online at the relevant station’s website and upload their tracks. A number will then be selected at random for broadcast across the participating stations.

The deal was negotiated by Spencer Bakewell at Bauer Advertising; Lilly Tugwell, SPICE Account Manager at GCap Media; Nathan Bennett, Sponsorship and Promotions Manager at First Radio Sales and coordinated by Nicole Blass at OMDUK.

Karen Stacey, Broadcast Sales Director at Bauer Advertising, said: "This is another great example of the radio groups working together to provide targeted advertising solutions reaching a national audience at a local level. We are delighted to be working with ‘Sing Up’,enabling them to bring their project ‘The Big School Sing Up’ to life in a fun and interactive way for their audience.”

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