Bauer Radio's Kiss 101 has signed a deal with Gloucestershire County Cricket Club for the 2008 season to help promote to sport to 15-34 year olds.
Kiss will now be the club’s radio media advertising partner and will help the club generate more interest in cricket amongst a younger generation.
Kiss 101 station manager, Susannah Cole said: "Everyone at Kiss 101 is thrilled to be working in Partnership with Gloucestershire County Cricket Club for the forthcoming season.
"We are especially looking forward to the Gloucestershire Gladiators first home Twenty20 game, where we will be sending some of our lucky listeners to receive full on VIP treatment."
