TLRC trading exceptionally strong
The Local Radio Company is continuing to enjoy positive trading conditions, and expects revenues for the previous six months to increase by five per cent overall and four per cent on a like for like basis.
Revenues from national sales through the Company's joint venture First Radio Sales have been exceptionally strong, the company reported this morning.
However, stronger revenue has been offset by their investment in in-house web design and the launch of Minster Northallerton FM.
TLRC have seen a three-fold increase in on-line sales in the second half of the period and they expect this level of growth to continue for the rest of the year.
Richard Wheatly, executive chairman said: "In this first six months we have successfully continued to drive our revenues in what has been an uncertain advertising market. I am encouraged by progress in the business and particularly by the development of our local on-line businesses. I expect this progress to continue as we work to grow revenues from all sources and expand our local franchises beyond the conventional radio advertising model. We have a strong balance sheet and continue to monitor developments in the sector with the objective of improving our portfolio of stations."