GCap Media has signed a six figure deal with Ribena to run the first ever radio promotion for the brand’s new range of Ribena 100 per cent Pure Juices.
Running across the Capital 95.8 and One Network breakfast shows from mid May, the promotion will feature a ‘100 per cent truth and nothing but the truth’ mechanic.
The deal was conceived and negotiated by GCap Media’s client manager Danielle Roe and planning manager Nicolette Whittaker, alongside GCap’s sponsorship and promotions team and Ribena’s media agency MediaCom.
