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Bauer appoints trading director

A new position of Radio Trading Director has been created for Granada Television and News International client development manager Derek Hewitt.

Derek will reporting directly into Adrian Serle, Bauer Advertising Radio Sales Director.

During his time at News International, Derek was instrumental in growing its portfolio of non-spending clients from £2m to £14m per year, brokering exclusive deals with Mars and Kimberly Clark, co-ordinating a 2006 World Cup sales effort which exceeded its £2m target by £5.5m and shaping a pioneering agency deal worth £30m.

Derek will take responsibility for negotiating all agency radio deals and driving growth across Bauer’s portfolio of national and local radio stations, whilst also managing the radio trading team.

Adrian Serle, Bauer Advertising Radio Sales Director said: “We are delighted to welcome Derek to the team, as the business enters a new era. He has a wealth and breadth of experience that will help us shape our future trading strategy, and look forward to him transferring his skills to our radio business”

Derek said: “I am pleased to be joining Bauer Advertising at such an exciting time for the business and to be working on the growth and development of such an array of successful and potent brands.

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