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Heat re-launch pays off

Bauer Radio's all digital station Heat has recorded its best ever listening figures today, almost doubling its reach and more than doubling its hours since this time last year.

Every week 446,000 people tune in on DAB or online.

Other Bauer digital stations are also recording record high figures, with The Hits attracting 1.57 million and 256,000 tuning in to Mojo.

Dee Ford, Group MD of Bauer Radio, said: “This is a great set of figures which reflects the successful ongoing implementation of the Bauer Radio strategy. Magic starts the year where it ended the last – celebrating success at the top; Kiss is already showing results from a renewed focus which will have further investment over the coming months and we are seeing growth both in our local and national audiences.”

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