with RCS

XFM South Wales sold

GCap have sold XFM South Wales to Town and Country Broadcasting for an unspecified fee.

The station, which was only launched six months ago, will be rebranded Nation Radio and immediately switch broadcasting from GCap's Red Dragon studios to studios based in Neath.

According to The Guardian, Jason Bryant of Town and Country Broadcasting said the station would be a "younger Virgin Radio" aimed at a mainstream audience of 15 to 44-year-olds.

XFM was one of the three stations put up for sale by GCap in February. Global Radio's buyout of GCap saw the decision partially reversed; XFM in Manchester and Scotland were taken off the market. Several buyers were thought to have been interested in buying the South Wales station, including UTV and former XFM management Nick Davidson and Ande Macpherson.

Nation Radio will continue to broadcast music in accordance with its Format, and is expected to give prominence to established and up-and-coming Welsh music talent.

You might also like

Comments are closed.