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Magic 105.4 gets in the mood

Magic 105.4 is launching what it describes as a "good mood" poster campaign across London.

The campaign for the capital's commercial market leader launches today for two weeks across 1000 poster sites in the city.

The campaign builds on the theme of Magic’s recent "lift your mood, change your tune" TV campaign featuring listeners’ photographs.

Since its launch, the campaign has received more than 15,000 photographs. One of the featured shots has now been chosen for the poster campaign.

Sarah Hyatt-Williams, Magic 105.4 head of marketing, said: “We’re delighted how thousands of our listeners have embraced our campaign and truly made it their own.”

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