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Virigin Radio goes AAA for V festival

This year's V Festival will see a global audience in virtual attendance when Virgin Radio makes its biggest ever investment in online coverage of the event.

Along with live video sessions, live webcam streams, reviews, photographs and backstage interviews, there will also be exclusive HD filmed sessions.

Chris Lawson, brand director at TIML Radio said: "Our strategy going forward will enhance the existing relationships of over seven million existing monthly users of the radio and digital business to drive loyalty and revenues.

"Being at the forefront of bringing live music to life is exactly where we want to be and gives us plenty to build on for listeners and commercial parties."

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