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New look and line for Capital

Capital Radio has undergone yet another re-brand, emerging as 95.8 Capital FM – "London's Number 1 Hit Music Station".

The new branding was launched on the station's website at 7'oclock this morning. The station has not been referred to as [i]Capital FM[/i] since January 2006.

It is the station's fifth re-brand in less than three years:

[b]January 2006 [/b]- Capital Radio

[b]September 2006[/b] – 95.8 Capital Radio

[b]March 2007[/b] – Capital 95.8 "The Sound of London"

[b]December 2007[/b] – Capital 95.8 "London's Hit Music Station"

[b]September 2008[/b] – 95.8 Capital FM "London's Number 1 Hit Music Station"

Richard Park, Global Radio’s group executive director and director of broadcasting said:

“The new 95.8 Capital FM logo represents the people of London and their hit music station. The simplistic and vibrant design reflects the iconic status of 95.8 Capital FM as it moves forward as part of Global Radio.”

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