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Absolut sues Absolute

The Swedish vodka brand Absolut is launching legal proceedings against Absolute Radio for infringement of its trademark.

The Swedish company thinks Brits will be confused, and therefore will not be able to work out the difference between a rock radio station and a drink.

Absolute Radio International, the company running the station trade marked their name in 2003.

A station spokesperson told RadioToday.co.uk: "We absolutely believe that the two brands can exist alongside each other and that our 5 million listeners can distinguish between a vodka brand and a radio station. We hope for a swift resolution to this situation and remain 100 per cent committed to our exciting plans for Absolute Radio."

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