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Smooth London back on track

Smooth Radio in London and the North West is enjoying an increase in audience with the latest RAJAR results for quarter 3, 2008.

The London station has added 100,000 listeners in the last three months, gaining back a similar amount of listeners it lost in the previous quarter, whilst in the North West an extra 30,000 listeners helps keep the station number one in the market, a staggering 170,000 listener-count ahead of stable-mate Century Radio.

Elsewhere, Smooth Radio in the midlands and Glasgow remain almost static, along with Real Radio Yorkshire and Rock Radio in Scotland.

Real Radio in Scotland and Wales remain the biggest in their patch, with Smooth Radio in the North East has seen an increase on their first set of figures last quarter – and has an audience share of 6.4 per cent.

GMG Radio Chief Executive John Myers said: “I’m delighted we are starting to attract new listeners to tune into Smooth Radio in London. It’s evidence that our summer marketing campaign is starting to bear fruit. We strive for innovation on air and have introduced a number of new programmes across our brands over the summer, such as The Chris Tarrant Show and our documentary series, and we hope to see audience growth from these changes next quarter.”

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